Tuesday, April 28, 2009

Game Changer

When the finals of the NCAA tournament concluded several weeks ago we were asked to vote for the "Pontiac game changing moment". We should have delayed our vote until now because I vote for Pontiac to please refund the taxpayers for their lavish branding campaign on CBS when they had to know that Pontiac was shutting down. I guess the game changing moment was not enough to change Pontiac's fortune.

Tuesday, April 14, 2009

Keep It Real

It is me or did you find it a little weird that Captain Richard Phillips' wife had a "spokesperson" come out and speak to the media after her husband was saved by the Navy Seals? She was suffering from laryngitis so she most certainly needed some assistance in speaking to the media, but a PR professional? Wouldn’t it have been better to have a close family friend address the media and say perhaps, Ms. Phillips is so happy her husband is safe and would like to thank the brave Navy Seals that undertook the successful mission.

Do we really need a "professional" public relations person to talk about everything all the time? We are unable to keep it real. Have a real person speak from their heart. Everything is so scripted that the quotes from a professional mouth piece after the saving of Captain Phillips simply does not do the act of heroism justice.

Tuesday, April 7, 2009

A Game Changing Moment

Rick Wagner was fired by President Obama and yet he still got his $23 million pension – that’s one heck of a good bye check. He should have been fired for the stupid advertising he has run during the NCAA basketball tournaments. Pontiac running branding ads is a waste of taxpayer dollars. Why would you spend money branding a product that your company has openly admitted is going to be shed? Is the “Pontiac game changing moment” really selling more Pontiacs?

And please, Howie Long talking about the “great” GM trucks? Yet another brilliant waste of taxpayer money! GM needs to explain how hard their employees are working to make affordable, reliable vehicles; how they need your support; and here is what we are giving YOU our loyal customer. Stop advertising like is was the good old days, because it’s not.

Memo to GM: Wake Up And Tell America What You Plan To Do? Now that would be a game changing moment.