Glad I'm a Teacher

I was a public school teacher for six years after I graduated from college and currently I am a college adjunct professor. I realized recently however that I was teaching even before I began working at the college. As an owner of an advertising agency in today’s changing media world I find that my team and I are “teaching” our clients and prospective clients about the new and exciting world of online digital advertising every day.

Change scares folks so we prepare our “lesson plans” with great care. Businesses and organizations are excited when we demonstrate to them how search engine marketing, online media, email campaigns and customer retention management systems can help them find, get and retain customers.

Of course as a teacher I have found that posing a question to the student (in this case our clients) allows me to gain insight into the gaps of their knowledge and determine where our services will be most effective. So how would you answer the first question we always ask our clients?

“What is your digital strategy?”